In case you missed it, Google has annouced a new version of its core engine is now in testing. Code named Google Caffeine, the new engine in our tests has some dramatic changes both good and bad. Remember normally Google is about users not webmasters, but in this case, Google is opening their Sandbox to the public (and us). Per Google:”We invite you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ and try searches there.
Right now, we only want feedback on the differences between Google’s current search results and our new system. We’re also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Engineers will be reading the feedback, but we won’t have the cycles to send replies.”
So how do you share the feedback? Do a search with and look on the search result Google.com and at Google’s Sandbox Caffeine engine. If you find something you wish to report head to the bottom of the page and click “Dissatisfied? Help us improve.” Type your feedback in the text box and then include the word caffeine somewhere in the text box. We highly recommend you check out your site, key industry terms for you and share your feedback. On our searches we found some interesting results and important changes. We wanted to share with you to see how “Caffeine” will change your Google experience.
Term: mark8t
Old Google: : 5190 results and no sitelinks
New Google:4680 results and sitelinks
Term: Montreal
Old Google: Tourism for Montreal is more prominent.
New Google: The official city of Montreal site is more prominent.
Term: Michael Jackson
Old Google: Very clear results, about Michael Jackson, focused on him and fan related sites.
New Google: A site about Michael’s face is on the first page of results, high up.
***Update***
Matt Cutts has an interesting discussion on Google Caffeine on his blog.
You can also compare old Google to new Google here.
Google Caffeine: A New Google Coming Soon is a post from: Mark8t: Marketing And More